About eliminAIt
Small business processes, made easier.
Independent process improvement for small business owners, founded by Rob Edgar.
What we do
Find the first thing worth improving.
eliminAIt Process Partners helps small business owners improve how work gets done. The aim is to make the business easier to run and give owners time back for what matters.
We start by understanding the recurring work that feels harder than it should. The Process Priority Assessment identifies which process to improve first, why it matters and the simplest practical way to make it better.
At a glance
Founder: Rob Edgar
Based in: Sydney, Australia
Audience: Small business owners
Experience: More than 20 years in operations and process improvement
Starting point: Process Priority Assessment, $495 + GST
Contact: rob@eliminait.com
How the approach works
A simple order of operations.
Eliminate
Find what no longer needs to happen.
Simplify
Make the remaining work clearer.
Use existing tools better
Check what is already available.
Automate or use AI
Only where useful, with human judgement in place.
The founder
Rob Edgar
After more than 20 years leading operations and improving processes in Australian organisations, I wanted to bring that practical discipline to smaller businesses. Owners deserve a clear way to tackle the work that keeps taking their time.
The principles behind the advice
Independent advice. No software sales pitch.
Existing tools before new subscriptions.
AI only where useful.
Human judgement stays where it matters.
Ways to work with us
Start where you are.
Process Priority Assessment
A focused paid diagnosis of the process to improve first.
Make it better
Implement yourself, ask eliminAIt for targeted help or use the right specialist after the assessment.
Frequently asked questions
The practical details
Who is eliminAIt for?
Small business owners who want the day-to-day to run more easily and need help knowing where to start.
Does every recommendation involve AI?
No. We first consider what can be removed or simplified, then existing tools. AI or automation is considered when worthwhile.
Do you sell software?
eliminAIt offers independent advice and has no software sales pitch.
What if I only need a little help?
After the assessment, you can act yourself, ask for targeted support or use an appropriate specialist.
How can I get in touch?
Email rob@eliminait.com or visit the contact page.
Ready to start?
Find the first useful step.
Take the free test, explore the assessment or tell Rob what is making work harder than it should be.